The Pine Bluff Wellness and Health Equity Coalition's mission is to help improve the health and quality of life for the residents of the City of Pine Bluff by reducing the health, economic, and education burden caused by predatory targeting, implicit bias, and racial and ethnic injustices in all systems that lead to disproportional suffering from chronic diseases, lower educational attainment, the vast wealth gap, and blighted neighborhoods, etc. The Coalition will use education, prevention, and policy efforts to address the problem areas. Add a short bio for each team member. Make it brief and informative to keep visitors engaged.

The Pine Bluff Wellness and Healthy Equity Coalition was formed in September of 2020. A membership recruitment campaign was launched to actively engage community residents. Additionally, a grassroots education campaign was launched to increase the public's awareness of the adverse role commercial tobacco and exposure to secondhand smoke play in communities of color. 

Upon the Coalition's inception and attending its first official meeting, sixteen individuals were represented. Membership recruitment is ongoing.